A Ritz-Carlton story

Forbes Magazine just published an article titled "How Ritz-Carlton Stays at the Top". Some elements of the article fascinates me because it reflects management's philosophy for the success they seek. In spite of an economical turmoil, management holds firm to those principles; location, product, and employee empowerment (customer service).

Nevertheless I am curious to how they keep every employee on the same page through what they call "lineup" saying "a Ritz-Carlton tradition. The concept comes from the early restaurants of France".

In today's world, managers, and mid-level managers are constantly overwhelmed by shifting market conditions, unexpected obstacles around the corner, consumed by situational flare-ups, office politics and deep rooted organizational culture elements that could very well distract their attention from what management believes are the key principles of their product's success.

During one of my MBA classes we discussed "Te Gap Between Knowing and Doing" and some of the comments this article has sparked reminded me of the importance of closing this gap.

How your professional experience relates to this reality?

Read about the article here: http://bit.ly/3OzGww

New e-reader from Intel

The field of personal e-readers has seen a tremendous expansion since Amazon introduced its 2G Kindle. Since then about three more types of e-readers have been announced or launched.

Now Intel announces their own version with a unique twist... $1,499 which seem to target a very unique and important segment. Their distribution strategy includes a handful of re-sellers that serve or target either the medical industry, early education segment, or those with special needs. However, why would Intel differentiate from the rest in many other ways, not just price, but the product design, and no content partners.

Sony's walk-man and similar devices left the faith of their products to those who control media. Does the success of devices such as the iPod, Kindle, nook suggests that Intel overlooked some important elements of product marketing?

Read more about their introduction at
http://blogs.wsj.com/digits/2009/11/10/intel-offers-an-e-reader-with-a-difference/

Welcome to my blog

In this blog you will find opinions and references to the four elements of product marketing (Product, price, place, promotions). Often times, organizational culture will significantly affect the intended results from activities related to these four elements, and this blog would focus on this element as well.

I hope you enjoy it and feel free to post your comments and experiences.