The field of personal e-readers has seen a tremendous expansion since Amazon introduced its 2G Kindle. Since then about three more types of e-readers have been announced or launched.
Now Intel announces their own version with a unique twist... $1,499 which seem to target a very unique and important segment. Their distribution strategy includes a handful of re-sellers that serve or target either the medical industry, early education segment, or those with special needs. However, why would Intel differentiate from the rest in many other ways, not just price, but the product design, and no content partners.
Sony's walk-man and similar devices left the faith of their products to those who control media. Does the success of devices such as the iPod, Kindle, nook suggests that Intel overlooked some important elements of product marketing?
Read more about their introduction at
http://blogs.wsj.com/digits/2009/11/10/intel-offers-an-e-reader-with-a-difference/
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